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REPRESENTATION PORTFOLIO

Brands we represent. Relationships we build.

SĀRA works with a selective portfolio of hospitality businesses where independent commercial representation can create meaningful access to markets, customers and industry relationships.

Each mandate is approached selectively, with representation aligned to the positioning, commercial objectives and long-term value of the brand.

Brands We Represent

NEWBY Teas logo

NEWBY Teas

NEWBY Teas is a premium tea house offering carefully sourced teas and tailored tea programmes for luxury hotels. From afternoon tea and fine dining to spa rituals, its collections, bespoke options and staff training help properties create a distinctive, considered tea experience for their guests.

Kompcheck logo

Kompcheck

Kompcheck is a rate-intelligence platform for the tour-operator channel. It tracks competitor pricing, rate movements and distribution-channel parity. For hotels with significant German-speaking market business, this visibility can support informed pricing, market positioning and conversations with distribution partners.

Representation with purpose

Representation should be more than putting a brand into a sales portfolio. It should create access to the right markets, develop relationships that matter and translate positioning into measurable commercial opportunities.

SĀRA acts as an extension of the brands we represent while maintaining the independence, focus and market perspective of an advisory business.

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Looking for representation in Asia?

For hospitality brands considering representation across Southeast Asia, India, South Asia or selected international source markets, we would be pleased to explore where SĀRA can add value.

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